> For the complete documentation index, see [llms.txt](https://doc.bluwhaleprotocol.com/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://doc.bluwhaleprotocol.com/architecture.md).
# Architecture
Bluwhale is an AI personalization network (modular intelligence layer) helping dApps (Games, Defi, Protocols, etc.) gain insights into their user base across chains for profiling, targeting, and discovering potential customers. It transforms and contextualizes on-chain wallet data into insights using a knowledge graph structure to facilitate real-time queries, accelerated training, and inference for AI models and agents.
The company uses AI to aggregate and visualize crucial information and drive the best wallet matching and social dynamic between consumers and enterprises via messaging (on/off-chain). This will help projects grow their user base aggressively while consumers turn their digital profiles into their most profitable assets.
Consumers come to Bluwhale to aggregate their digital footprint and verify themselves to gain sovereignty over their personal information in self-custody. They can earn passive income from their digital presence by participating in and contributing to the Bluwhale network's financial system and networks built on top of It.
[
](https://bluwhale.gitbook.io/bluwhaleai/web3s-intelligence-layer)
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